A new wave of DIY marketing: Small businesses take to TikTok

EuronewsCenterEN 2 min read 100% complete October 25, 2025 at 07:00 AM

AI Summary

medium article 2 min

TikTok is emerging as a valuable platform for small businesses and artisans to grow their operations through DIY marketing. According to Łukasz Gabler, TikTok's public policy and government relations manager for Central and Eastern Europe, traditional crafts content is highly popular on the social media site due to its rarity and mysterious appeal. The platform allows artisans to showcase their creative processes and build connections with customers worldwide, providing insights into global customer preferences. Over 900 million craft-related videos have been posted on TikTok under the hashtag #craft. This trend was highlighted during the 34th Economic Forum, where Euronews is a media patron.

Key Topics & Entities

Euronews 60% Łukasz Gabler ×270% TikTok ×480%

Keywords

tiktok 90% small businesses 85% craftspeople 75% social media marketing 70% #craft 65% artisanal products 60% digital audience 55% global reach 50% customer needs 45% economic forum 40%

Sentiment Analysis

Very Positive

Score: 0.60

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Source

Euronews

Political Lean

Center (0.00)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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tiktok small businesses craftspeople social media marketing #craft artisanal products digital audience global reach customer needs economic forum

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