BrewDog could be broken up as craft beer business put up for sale

The beer-maker BrewDog could be broken up after consultants were called in to help find new investors.The Scotland-based brewer, which makes craft beer such as Punk IPA and Elvis Juice, has appointed consultants AlixPartners to oversee the sale process.BrewDog last month announced it was closing its distilling brands, prompting concerns for jobs at its facility in Ellon, Aberdeenshire.The company, which was founded in 2007 by friends James Watt and Martin Dickie, said it made the decision to focus on its beer products.No decision has been made in respect of the sale process.A spokesperson for BrewDog said: “As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company.“Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business.“This is a deliberate and disciplined step with a focus on strengthening the long-term future of the BrewDog brand and its operations.”The spokesperson added: “BrewDog remains a global pioneer in craft beer: a world-class consumer brand, the No 1 independent brewer in the UK and with a highly engaged global community.“We believe that this combination will attract substantial interest, though no final decisions have been made.“Our breweries, bars, and venues continue to operate as normal. We will not comment on any further speculation.”The company announced job cuts across the business in October last year after posting a £37m loss.BrewDog operates 72 bars around the world, as well as four breweries.The firm employs about 1,400 people and has breweries in Ellon, as well as in the US, Australia and Germany.