Gotta watch ‘em all? Pokémon-style app for birdwatching launches
Birdex, a new app resembling Pokémon, aims to gamify birdwatching in the UK by allowing users to collect digital cards of bird species they spot. Users earn points for sightings, with rarer birds yielding more rewards, and can compete with friends.

Briefing Summary
AI-generatedBirdex, a new app resembling Pokémon, aims to gamify birdwatching in the UK by allowing users to collect digital cards of bird species they spot. Users earn points for sightings, with rarer birds yielding more rewards, and can compete with friends. Developed over six months as a side project, the app intends to engage young people with nature by layering a rewards system onto birdwatching. While some users enjoy the app for encouraging outdoor activity and nature engagement, others criticize its use of AI-generated artwork due to ethical concerns. The app developers plan to hire artists in the future. Birdex has recorded over 200,000 bird sightings to date, and there is potential for citizen science contributions if data is shared with organizations like the British Trust for Ornithology (BTO).
Article analysis
Model · rule-basedKey claims
5 extractedIt is illegal to disturb capercaillies during their nesting season.
Birdex was “pretty engaging” and her son, a fan of Pokémon, “thought it looked quite cool”.
The app developers used AI to generate depictions of birds due to limited funds.
Users of Birdex have counted appearances of more than 200,000 birds.
Birdex is a new app that gamifies birdwatching by allowing users to collect digital cards of UK bird species.