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TUE · 2026-02-17 · 16:42 GMTBRIEF NSR-2026-0217-17011
News/Gotta watch ‘em all? Pokémon-style app for birdwatching laun…
NSR-2026-0217-17011News Report·EN·Technology

Gotta watch ‘em all? Pokémon-style app for birdwatching launches

Birdex, a new app resembling Pokémon, aims to gamify birdwatching in the UK by allowing users to collect digital cards of bird species they spot. Users earn points for sightings, with rarer birds yielding more rewards, and can compete with friends.

Chris BaraniukThe Guardian - World NewsFiled 2026-02-17 · 16:42 GMTLean · Center-LeftRead · 2 min
Gotta watch ‘em all? Pokémon-style app for birdwatching launches
The Guardian - World NewsFIG 01
Reading time
2min
Word count
457words
Sources cited
4cited
Entities identified
5entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

Birdex, a new app resembling Pokémon, aims to gamify birdwatching in the UK by allowing users to collect digital cards of bird species they spot. Users earn points for sightings, with rarer birds yielding more rewards, and can compete with friends. Developed over six months as a side project, the app intends to engage young people with nature by layering a rewards system onto birdwatching. While some users enjoy the app for encouraging outdoor activity and nature engagement, others criticize its use of AI-generated artwork due to ethical concerns. The app developers plan to hire artists in the future. Birdex has recorded over 200,000 bird sightings to date, and there is potential for citizen science contributions if data is shared with organizations like the British Trust for Ornithology (BTO).

Confidence 0.90Sources 4Claims 5Entities 5
§ 02

Article analysis

Model · rule-based
Framing
Technology
Environmental
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.70 / 1.00
Factual
LowHigh
Sources cited
4
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

It is illegal to disturb capercaillies during their nesting season.

factualViola Ross-Smith
Confidence
1.00
02

Birdex was “pretty engaging” and her son, a fan of Pokémon, “thought it looked quite cool”.

quoteViola Ross-Smith
Confidence
1.00
03

The app developers used AI to generate depictions of birds due to limited funds.

factualHarry Scott
Confidence
1.00
04

Users of Birdex have counted appearances of more than 200,000 birds.

statisticnull
Confidence
1.00
05

Birdex is a new app that gamifies birdwatching by allowing users to collect digital cards of UK bird species.

factualnull
Confidence
1.00
§ 04

Full report

2 min read · 457 words
A new app has launched that aims to gamify birdwatching by allowing people to collect digital cards of UK bird species whenever they record seeing one.Users of Birdex accumulate points for each bird they see, with less common and rare species yielding the greatest rewards. It is possible to add friends and compete over bird sightings. The app has got birdwatchers talking online – though it has raised hackles among some for its use of AI-generated artwork.“Birds are great,” said Harry Scott, 24, one of the developers behind the app, who works in marketing. He and a collaborator built the app as a side project over a period of six months and he said the idea was to layer a rewards-based experience over birdwatching with a view to engaging young people in nature“I think birdwatching and Pokémon do share a lot of similarities,” he added. But does using a smartphone to tot up bird sightings not mean screens getting in the way of nature? “I think it’s more about using technology … as a tool to learn,” he said. “We’re trying to make sure that that screen time [people are] having is a lot more positive.”One Birdex user, Michelle Williams, a psychologist in London, said she enjoyed using the app to record garden birds such as robins with her two children aged seven and eight. “This is an opportunity to get out and help them engage with nature,” she said. “There is something nice about collecting a set, isn’t there?”However, some have criticised the app’s developers for using AI to generate depictions of birds. “If the art is AI it’s an instant uninstall, sorry,” wrote one Reddit user.Scott said they used AI in various ways during development because they had limited funds but they plan to hire artists in the future. The app is currently free to use, though some content or features may eventually be paywalled.To date, users of Birdex have counted appearances of more than 200,000 birds. There could be a citizen science impact if those records are made available to bodies such as the British Trust for Ornithology (BTO), said Viola Ross-Smith, a science communications manager at the trust. The BTO has its own app, BirdTrack, for recording bird sightings.Ross-Smith said Birdex was “pretty engaging” and her son, a fan of Pokémon, “thought it looked quite cool”. But she questioned whether it might come with some risks for birds if people were encouraged to seek out vulnerable species such as the capercaillie, a rare, large woodland grouse that lives in parts of Scotland.It is illegal to disturb capercaillies during their nesting season and visitors to the Cairngorms have frequently been warned not to go looking for them. Ross-Smith suggested Birdex could include such warnings.
§ 05

Entities

5 identified
§ 06

Keywords & salience

9 terms
birdwatching
1.00
birdex
0.90
mobile app
0.80
gamification
0.70
bird sightings
0.70
ai-generated art
0.60
pokémon
0.60
nature engagement
0.50
citizen science
0.50
§ 07

Topic connections

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