Consumer watchdog concerned by rise of per-item prices at Australian supermarkets
The head of Australia's consumer regulator, Gina Cass-Gottlieb, has expressed concern over the increasing trend of major supermarkets pricing fresh produce per item instead of by weight. This practice has led to confusion and potential overcharging for some shoppers.

Briefing Summary
AI-generatedThe head of Australia's consumer regulator, Gina Cass-Gottlieb, has expressed concern over the increasing trend of major supermarkets pricing fresh produce per item instead of by weight. This practice has led to confusion and potential overcharging for some shoppers. The Australian consumer watchdog is prioritizing clear and truthful price claims to ensure fair practices. Recent reports have highlighted instances of price discrepancies in fruit and vegetables sold per item at supermarkets. The regulator aims to address these issues and protect consumers from misleading pricing strategies.
Article analysis
Model · rule-basedKey claims
5 extractedGina Cass-Gottlieb says one of the regulator’s main priorities is to ensure price claims are ‘clear and truthful’
Guardian Australia has reported several examples of price discrepancies by supermarkets charging fruit and vegetables per item.
Consumer watchdog concerned by rise of per-item prices at Australian supermarkets.
Major supermarkets are charging customers for fresh produce by item, rather than by weight.
Some shoppers are confused and short changed by per-item pricing.