US civil rights agency sues Coca-Cola bottler over event that excluded men

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The US Equal Employment Opportunity Commission (EEOC) has sued Coca-Cola Beverages Northeast, a bottler and distributor of Coca-Cola products owned by Kirin Holdings, for alleged sex discrimination. The lawsuit, filed in New Hampshire federal court, claims the company violated federal law by hosting a women-only employee networking event at a Connecticut casino in September 2024. The EEOC argues that excluding men from the event, which included team-building exercises and speakers, constitutes unlawful discrimination. This is the EEOC's first lawsuit challenging a workplace diversity program since Donald Trump took office, testing claims that DEI initiatives can result in "reverse discrimination." The EEOC is committed to ensuring equal access to all aspects of employment for both men and women.
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