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WED · 2026-02-25 · 08:00 GMTBRIEF NSR-2026-0225-19112
News/Why China ancient custom requires children to ‘sell ignoranc…
NSR-2026-0225-19112News Report·EN·Human Interest

Why China ancient custom requires children to ‘sell ignorance’ on Lunar New Year’s Eve

During the North Song dynasty (960-1127) in China, a Lunar New Year's Eve custom called "selling ignorance" (mai meng dong or mai chi dai) emerged. Children would run through the streets after dinner in the capital city of Bianjin (modern-day Kaifeng) and other central and southern regions, shouting "selling ignorance." This playful ritual was intended to symbolically shed foolishness and gain intelligence in the coming year.

Alice YanSouth China Morning PostFiled 2026-02-25 · 08:00 GMTLean · Center-RightRead · 2 min
Why China ancient custom requires children to ‘sell ignorance’ on Lunar New Year’s Eve
South China Morning PostFIG 01
Reading time
2min
Word count
253words
Sources cited
3cited
Entities identified
5entities
Quality score
75%
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Briefing Summary

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NEWSAR · AI

During the North Song dynasty (960-1127) in China, a Lunar New Year's Eve custom called "selling ignorance" (mai meng dong or mai chi dai) emerged. Children would run through the streets after dinner in the capital city of Bianjin (modern-day Kaifeng) and other central and southern regions, shouting "selling ignorance." This playful ritual was intended to symbolically shed foolishness and gain intelligence in the coming year. If someone responded to their calls, the children would joyfully proclaim they had sold their ignorance to that person. The tradition, documented by scholars, remained popular for centuries as a children's game during the New Year festivities.

Confidence 0.90Sources 3Claims 4Entities 5
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Article analysis

Model · rule-based
Framing
Human Interest
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
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Sources cited
3
Well sourced
FewMany
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Key claims

4 extracted
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Poet Fan Chengda, novelist Zhou Mi, and historian Gao Deji mentioned the routine.

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The tradition originated from Bianjin, the capital of the North Song dynasty, which is present-day Kaifeng.

factual
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The practice, known as mai meng dong or mai chi dai, began during the North Song dynasty (960-1127).

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Children in ancient China participated in a ritual called “selling ignorance” on Lunar New Year's Eve.

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Full report

2 min read · 253 words
While many people in today’s China watch the state media CCTV’s gala show on the Lunar New Year Eve, about 1,000 years ago children took part in a special and playful routine to celebrate a festival called “selling ignorance”.Known in Chinese as mai meng dong or mai chi dai, the practice began during the North Song dynasty (960-1127), a period of advancing culture and economy.It involved groups of mischievous children running through streets after eating the New Year Eve dinner and shouting “selling ignorance” in a gesture designed to drive away one’s foolishness and become smarter in the coming year.A trio of children having fun in a park. The ancient ritual involved a lot of running. Photo: ShutterstockThey would also call out to people on the road and if the person responded, the children would exclaim with delight: “I have sold my ignorance to you.”The tradition, akin to a children’s game, originated from Bianjin, the capital of the North Song dynasty, which is the present-day city of Kaifeng in central Henan province.It later spread to the central and southern parts of China as the North Song court moved southward.The routine was popular among children on New Year’s Eve for hundreds of years according to members of the intelligentsia such as poet Fan Chengda and novelist Zhou Mi, both of whom lived during the South Song dynasty (1127-1279), and historian Gao Deji of the Yuan dynasty (1271-1368).A Chinese baby girl and boy dressed up in traditional outfits for the annual festivities. Photo: Getty Images
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Entities

5 identified