Aston Martin to cut 20% of workforce in effort to save £40m

The Guardian - World NewsEN 2 min read 100% complete by Guardian staff and agenciesFebruary 25, 2026 at 10:45 AM

AI Summary

medium article 2 min

Aston Martin will cut 20% of its workforce to save £40m after reporting widened pre-tax losses of £363.9m for 2025. The luxury carmaker announced the job cuts following a previous redundancy program earlier in the year. The company cited US tariff increases, weak demand in China due to macroeconomic factors and tariff changes, and overall macroeconomic uncertainty as reasons for the poor performance. Analysts suggest internal issues also contribute to Aston Martin's challenges, and that long-term success depends on reversing declining sales volumes. Despite the announcement, Aston Martin shares rose 5% on Wednesday.

Key Entities & Roles

Key Player Opposition Context

Hargreaves Lansdown 40% Lawrence Stroll 50% Aarin Chiekrie ×250% China 60% United States 60% Aston Martin Lagonda ×690%

Keywords

workforce reduction 90% job cuts 80% financial losses 80% luxury carmaker 70% cost saving 70% us tariffs 60% weak demand 60% sales volumes 50% macroeconomic environment 50%