Immigration slows, but America’s appetite for ethnic groceries keeps growing

South China Morning PostCenter-RightEN 1 min read 100% complete by Xinmei ShenFebruary 25, 2026 at 11:52 PM
Immigration slows, but America’s appetite for ethnic groceries keeps growing

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Weee, an online grocer specializing in Asian and Latino foods, anticipates continued growth despite declining immigration in the US. The company, based in San Francisco, projects annual revenue growth of 30-40% for the next 5-10 years, according to founder and CEO Larry Liu. Weee's annual revenue has surpassed $1 billion, and the company is expected to become profitable within a year. Liu believes the demand for ethnic groceries and online delivery will sustain growth, even with stricter immigration policies. The US Census Bureau reported a significant drop in net international migration, projecting a further decline in the coming years, but Weee remains optimistic about expanding its user base.

Keywords

ethnic groceries 90% immigration 80% online grocer 70% grocery delivery 60% revenue growth 60% latino food 50% anti-immigrant operations 50% asian food 50% border controls 40%

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Positive
Score: 0.30

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Source
South China Morning Post
Political Lean
Center-Right (0.50)
Far LeftCenterFar Right
Classification Confidence
90%
Geographic Perspective
United States

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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