Immigration slows, but America’s appetite for ethnic groceries keeps growing

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Weee, an online grocer specializing in Asian and Latino foods, anticipates continued growth despite declining immigration in the US. The company, based in San Francisco, projects annual revenue growth of 30-40% for the next 5-10 years, according to founder and CEO Larry Liu. Weee's annual revenue has surpassed $1 billion, and the company is expected to become profitable within a year. Liu believes the demand for ethnic groceries and online delivery will sustain growth, even with stricter immigration policies. The US Census Bureau reported a significant drop in net international migration, projecting a further decline in the coming years, but Weee remains optimistic about expanding its user base.
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