Hiding in plain sight: everyone from Meghan to the Beckhams wants a funnel neck

The Guardian - World NewsEN 3 min read 100% complete by Morwenna FerrierFebruary 27, 2026 at 04:00 PM

AI Summary

medium article 3 min

Funnel-neck jackets, characterized by their high, face-framing collars, are experiencing a surge in popularity. Searches for these jackets at John Lewis have increased by 1,000% year-on-year, with other retailers like Marks & Spencer, Reiss, Uniqlo, and Mango also reporting strong sales. The trend extends beyond the high street, with Vogue magazine highlighting high-neck coats and Burberry showcasing a funnel-neck greatcoat. Celebrities and public figures, including Meghan Markle and the First Lady of New York, have been seen wearing the style, contributing to its widespread appeal. This growing trend reflects a broader shift towards higher necklines in fashion, with some even suggesting the funnel-neck coat could become a defining outerwear piece.

Key Entities & Roles

Key Player Opposition Context

Barbour 40% Monki 40% Vogue 50% Burberry 50% Reiss 50% Beckhams 50% Mango 60% Uniqlo ×260% Tatyana Heard ×260% Marks & Spencer ×270% Meghan, Duchess of Sussex 70% John Lewis ×380%

Keywords

funnel neck 100% funnel-neck jacket 90% fashion trend 70% high necks 60% outerwear 50% meghan 40% high street 40%

Sentiment Analysis

Positive

Score: 0.30

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Source

The Guardian - World News

Classification Confidence

90%

This article was automatically classified using rule-based analysis.

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funnel neck funnel-neck jacket fashion trend high necks outerwear meghan high street

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