Target says it will stop selling breakfast cereals with synthetic colors

Target, a major US retailer, will discontinue selling breakfast cereals containing synthetic food colors by May 31st. This decision comes amid growing pressure on the food industry to eliminate these ingredients. The "Make America healthy again" (Maha) movement, along with increased scrutiny, has pushed for the removal of artificial dyes like red 40, citing potential health concerns. Target's move reflects a broader trend of responding to consumer and advocacy group demands for healthier food options. The change will affect all breakfast cereals sold in Target stores across the United States.