These filmmakers know exactly how to get you hooked on bizarre one-minute dramas

Micro-dramas, ultra-short, vertically filmed dramas designed for mobile platforms like TikTok and YouTube, are gaining global popularity, particularly in China and South Korea. Episodes last about a minute and are designed to immediately grab viewers' attention with dramatic scenes to combat the allure of scrolling. Chinese micro-dramas have already outperformed the box office, and South Korean entertainment companies are increasingly entering the market, with companies like Vigloo producing series like "The Return of the Nation's Heir." The first few episodes are typically free, enticing viewers to pay to watch the rest on dedicated apps. The industry is estimated to be worth billions, with AI potentially lowering production costs and expanding opportunities.

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