MWC 2026: Alibaba to launch new smart glasses powered by Qwen AI assistant

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Alibaba Group Holding will launch new smart glasses powered by its Qwen AI assistant at MWC Barcelona 2026, with presales beginning on Monday. This marks Alibaba's second venture into smart eyewear, following the Quark AI Glasses released in mainland China in November 2025. The company is also preparing to release AI rings and AI earphones for the global market. The launch comes amid a surge in global smart glasses shipments, driven by demand for Meta's glasses and new offerings from Xiaomi. Alibaba's new Qwen glasses are expected to compete with Meta's Ray-Ban Meta and similar devices from Xiaomi and Baidu.
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