Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

Disney is investing $1 billion in OpenAI, granting users of OpenAI's Sora video generation tool access to over 200 Disney, Marvel, Pixar, and Star Wars characters for user-prompted social videos. This three-year licensing agreement aims to combine Disney's characters with OpenAI's AI technology, allowing fans to engage with Disney content in new ways. The deal comes amid Hollywood's concerns about AI's impact, particularly regarding copyright infringement and unauthorized use of likenesses, which has led to union protests and lawsuits. Disney has previously sent cease-and-desist letters to other AI companies, including Character.AI and Google, for alleged copyright infringement of its characters. OpenAI's CEO, Sam Altman, views the Disney partnership as evidence of collaboration between AI companies and the entertainment industry.

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