Woolworths trumpeted eight consecutive quarters of price declines. Here’s why that claim doesn’t pass the pub test

Woolworths reported eight consecutive quarters of year-on-year price declines in average grocery prices during its recent half-year financial results. However, the article suggests this claim may be misleading for consumers. The article implies that to achieve lower prices compared to two years ago, families might need to purchase a very limited range of basic ingredients. The article questions the practical impact of Woolworths' reported price declines on typical household grocery shopping. The analysis focuses on the discrepancy between the reported average price decreases and the reality of consumer shopping experiences.