Former Tory minister Zac Goldsmith to launch new sports radio station

The Guardian - World NewsCenter-LeftEN 1 min read 100% complete by Matt Hughes Global sports business correspondentMarch 8, 2026 at 11:00 PM

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Former Conservative minister Zac Goldsmith is launching a new sports radio station called trkradio, scheduled to begin broadcasting next month. Goldsmith and his brother Ben are the primary investors in The Track Radio Corporation, which recently received its license from Ofcom. The station aims to offer a mix of sports conversation, music, and broader content beyond typical football phone-ins. Iain Macintosh, formerly of The Athletic, and Jonathan Arendt, ex-LBC, will lead the station's operations. Trkradio will enter a competitive market dominated by established players like BBC Radio 5 Live and TalkSport, with its launch timed to precede the men's football World Cup in June.

Key Entities & Roles

Key Player Opposition Context

Rishi Sunak 40% TalkSport 50% Radio 5 Sports Extra 50% Radio 5 Live 50% Ofcom 60% Iain Macintosh 60% Jonathan Arendt 60% Ben Goldsmith 60% World Cup ×270% The Track Radio Corporation 70% trkradio ×690% Zac Goldsmith ×390%

Keywords

sports radio station 100% trkradio 90% zac goldsmith 80% radio 70% men’s football world cup 70% sports 60% radio station launch 50% ofcom 40% media 40%

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Neutral

Score: 0.10

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The Guardian - World News

Political Lean

Center-Left (-0.40)

Far LeftCenterFar Right

Classification Confidence

90%

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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sports radio station trkradio zac goldsmith radio men’s football world cup sports radio station launch ofcom media

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