Ladies Day returns to Cheltenham festival promising ‘glamour and glory’

The Guardian - World NewsEN 3 min read 100% complete by Steven MorrisMarch 10, 2026 at 04:00 PM

AI Summary

medium article 3 min

Cheltenham Festival has brought back "Ladies Day" after a five-year absence, aiming to attract more women to the races. The Jockey Club reintroduced the event, billed as a celebration of "glamour and glory," featuring prizes for best-dressed attendees. This decision follows criticism of a previous unisex "Style Wednesday" event. The goal is to increase female attendance, which has historically been around a quarter of racegoers. Rachael Blackmore has been appointed "head of Ladies Day". The event emphasizes heritage-inspired fashion like tweeds and tailoring suited for the weather.

Key Entities & Roles

Key Player Opposition Context

Holland Cooper ×240% Jordan Wylie 40% Sophie Hall ×240% Jade Holland Cooper 50% Guy Lavender 50% Rachael Blackmore 60% Cheltenham Racecourse ×270% Jockey Club ×270% Ladies Day ×685% Cheltenham Festival ×290%

Keywords

ladies day 90% glamour and glory 80% cheltenham festival 80% jump racing 70% women in sports 60% racing industry 50%

Sentiment Analysis

Positive

Score: 0.30

Source Transparency

Source

The Guardian - World News

Classification Confidence

90%

Geographic Perspective

Cheltenham Racecourse

This article was automatically classified using rule-based analysis.

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ladies day glamour and glory cheltenham festival jump racing women in sports racing industry

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