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SRCSouth China Morning Post
LANGEN
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WORDS573
ENT11
WED · 2026-03-11 · 16:00 GMTBRIEF NSR-2026-0311-23613
News/Jockey Club serves as Official Community Partner of “M” Mark…
NSR-2026-0311-23613Press Release·EN·Economic Impact

Jockey Club serves as Official Community Partner of “M” Mark golf tournament for the first time

The Hong Kong Jockey Club (HKJC) served as the Official Community Partner of the LIV Golf Hong Kong tournament held at the Hong Kong Golf Club in March. The HKJC supported the event and launched the Jockey Club Community Golf Programme to promote golf participation and awareness, particularly among underprivileged communities.

Advertising partnerSouth China Morning PostFiled 2026-03-11 · 16:00 GMTLean · Center-RightRead · 3 min
Jockey Club serves as Official Community Partner of “M” Mark golf tournament for the first time
South China Morning PostFIG 01
Reading time
3min
Word count
573words
Sources cited
4cited
Entities identified
11entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

The Hong Kong Jockey Club (HKJC) served as the Official Community Partner of the LIV Golf Hong Kong tournament held at the Hong Kong Golf Club in March. The HKJC supported the event and launched the Jockey Club Community Golf Programme to promote golf participation and awareness, particularly among underprivileged communities. The program includes school events, courses, and competitions, with complimentary tickets provided. International golfers engaged with students, and HKGC professionals mentored young players to promote inclusion. The HKJC also hosted a booth at the fan village and invited visiting golfers to experience Hong Kong's cultural and culinary attractions, including horse racing, to promote tourism.

Confidence 0.90Sources 4Claims 5Entities 11
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Article analysis

Model · rule-based
Framing
Economic Impact
Human Interest
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
4
Well sourced
FewMany
§ 03

Key claims

5 extracted
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Visiting golfers were invited to experience the city’s cultural and culinary highlights including Tai Kwun and Happy Wednesday races.

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The Jockey Club Community Golf Programme aims to enhance community participation in and awareness of golf.

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The Club is proud to have served as the Official Community Partner of this “M” Mark event for the first time.

quoteThe Hong Kong Jockey Club
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LIV Golf Hong Kong concluded on 8 March at the Hong Kong Golf Club (HKGC) Fanling Golf Course.

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The four-day tournament attracted tens of thousands of spectators from Hong Kong and around the world.

statisticnull
Confidence
0.90
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Full report

3 min read · 573 words
[The content of this article has been produced by our advertising partner.]The Hong Kong Jockey Club extends its warmest congratulations on the successful conclusion of this year’s LIV Golf Hong Kong on 8 March at the Hong Kong Golf Club (HKGC) Fanling Golf Course. HKSAR Government Financial Secretary Paul Chan, HKSAR Government Secretary for Culture, Sports and Tourism Rosanna Law, Club Executive Director of Corporate Affairs Raymond Tam and other guests attended the tournament, witnessing the trophy‑lift moment.The four-day tournament attracted tens of thousands of spectators from Hong Kong and around the world. The Club is proud to have served as the Official Community Partner of this “M” Mark event for the first time, working closely with the HKGC to empower local communities through golf.Anita Fung, Steward of The Hong Kong Jockey Club (1st left) visits the Jockey Club booth.The Club additionally supported the launch of the Jockey Club Community Golf Programme, which aims to enhance community participation in and awareness of golf and to promote the sport’s long-term development in Hong Kong.International golfers visit a school participating in JC Project MuSE.The Programme will offer activities including school-based events, experiential courses and inter-school competitions, with complimentary tickets made available to people in underprivileged communities. In the lead-up to the golf tournament, elite international golfers visited a primary school to engage with students and inspire interest in the sport. Arrangements were also made for golf professionals from HKGC to mentor young players of differing abilities to promote inclusion. These initiatives aim to give young and underprivileged people opportunities to experience the excitement of golf both on and off the course.Members of the Club’s CARE@HKJC Volunteer Team create balloon figures to bring joy to spectators at the fan villageThe Club’s booth in the fan village added further colour to the event by offering attendees the chance to explore sports beyond golf. Members of the Club’s CARE@HKJC Volunteer Team also took part, creating balloon figures and bringing joy to spectators.Visiting golfers were invited to experience the city’s cultural and culinary highlights including Tai Kwun in Central and Happy Wednesday races at Happy Valley Racecourse. These experiences helped to promote horse racing tourism and showcase Hong Kong’s diverse attractions to a global audience.International golfers experienced Hong Kong’s cultural and culinary attractions, including Tai Kwun in Central and Happy Wednesday races at Happy Valley Racecourse, and posed for a photo with Raymond Tam, Executive Director of Corporate Affairs of The Hong Kong Jockey Club (centre) at the racecourse.Through these activities and engagement opportunities, local residents had more opportunities to connect with golf, while top golfers and visitors from around the world experienced Hong Kong's unique character and its capability to host high-calibre major events. This, in turn, helped strengthen the Hong Kong brand and share positive stories about the city.In 2024/25, the Club’s Charities Trust supported eight “M” Mark events as Official Community Partner. These included the Hong Kong Sevens, the Volleyball Nations League and the Hong Kong Open Badminton Championships, reaching over 81,000 beneficiaries. These partnerships not only inspire the community’s enthusiasm for sport but support the HKSAR Government in strengthening Hong Kong’s status as a premier destination for outstanding sports competitions and major cultural events.The Club’s support for these sports events, like all its charity and community donations, is made possible by its unique integrated business model through which racing and responsible sports wagering generate substantial tax contributions, charity support and employment opportunities for Hong Kong.
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Entities

11 identified
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Keywords & salience

9 terms
golf tournament
0.90
hong kong jockey club
0.90
golf development
0.70
community engagement
0.70
jockey club community golf programme
0.60
underprivileged communities
0.60
sports tourism
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m mark event
0.50
fanling golf course
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