HelloFresh hit by sales slump as people lose appetite for meal kits
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HelloFresh is experiencing a significant sales slump after a pandemic-era boom, with revenue falling over 11% in 2025. The German meal-kit company's share price has plummeted since 2021, leading to job cuts, the closure of delivery centers in the UK and Europe, and withdrawal from the Spanish and Italian markets. Total orders decreased by 12% last year, and the company anticipates a further revenue decline in 2026. Manufacturing problems and meal quality issues in the US, its largest market, contributed to a sharp revenue fall there. HelloFresh attributes the decline to shifting consumer behavior, macroeconomic uncertainties, and a focus on profitability over volume.
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