Shrinkflation takes a bite out of Easter eggs as shoppers pay more for less
AI Summary
Consumers are facing higher prices and smaller sizes of Easter eggs this year due to shrinkflation. Research by Which? found that popular chocolate eggs at major supermarkets like Asda, Tesco, and Morrisons have significantly increased in price per gram, with some shrinking in size. For example, a Galaxy milk chocolate extra large Easter egg at Asda increased 44% in price per 100g compared to last year. The price increases are attributed to rising cocoa costs stemming from poor harvests in West Africa. While cocoa prices have decreased from their peak, they remain significantly higher than historical levels. Confectionery companies claim to have absorbed some costs, but the magnitude of the increase has led to higher prices for consumers.
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