Natural History Museum tops UK attraction list with record visitors

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The Natural History Museum (NHM) in London was the UK's most popular attraction in 2025, drawing a record 7.1 million visitors, a 13% increase year-on-year. This success is attributed to its free admission, renovated gardens, and the new "Fixing Our Broken Planet" climate gallery. While the British Museum, Windsor estate, Tate Modern, and the National Gallery rounded out the top five, most top institutions, excluding the National Gallery, experienced slight visitor declines compared to the previous year. Overall, visitor numbers struggled to reach pre-pandemic levels from 2019. The Association for Leading Visitor Attractions (Alva) noted that financial challenges, including increased national insurance and minimum wage, impacted many institutions.
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