UK actors vote to refuse to be digitally scanned in pushback against AI

UK actors, represented by the Equity union, overwhelmingly voted (99%) to refuse digital scanning, fearing AI exploitation of their likenesses. The indicative ballot, with a 75% turnout of over 7,000 members, signals a willingness to disrupt film and TV production if their concerns aren't addressed. Equity aims to negotiate new minimum standards with Pact, the trade body for UK producers, regarding pay and conditions related to AI usage. High-profile actors are supporting the campaign to ensure AI protections are written into union agreements. Depending on the outcome of negotiations, Equity may hold a formal ballot to provide legal protection for actors refusing scans. The move follows growing concerns about performers' rights amid the increasing use of AI in the creative industries.

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