Instacart settles Federal Trade Commission’s claim it deceived US shoppers

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Instacart will pay $60 million in refunds to settle a Federal Trade Commission (FTC) claim that it deceived US shoppers. The FTC alleged that Instacart falsely advertised "free delivery" for first orders while charging other fees. The agency also accused Instacart of failing to properly notify customers that free trials of Instacart+ would convert to paid memberships and misleading consumers about its refund policy. While Instacart denies any wrongdoing, the settlement allows them to focus on shoppers and retailers. The FTC is also investigating Instacart's pricing practices, specifically its Eversight pricing tool, following a study showing varying prices for the same items.
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