Why Croatia's capital wants to hold Europe's best Christmas market

BBC News - WorldCenterEN 5 min read 100% complete December 22, 2025 at 02:05 AM

AI Summary

long article 5 min

Zagreb, Croatia is actively promoting its "Zagreb Advent" Christmas market to attract tourists outside the peak summer season. Tourism accounts for over a fifth of Croatia's economy, and the country aims to become a year-round destination. Zagreb Advent, a multi-venue event throughout the city center, is central to this strategy, with advertising campaigns extending to neighboring countries and even London and Milan. The market offers traditional staples like sausages and mulled wine, alongside music stages, craft stalls, Croatian food, art, and an ice rink. Special trains are arranged from Slovenia and Hungary to facilitate travel. Zagreb aims to establish itself as one of Europe's premier Christmas market destinations.

Key Entities & Roles

Key Player Opposition Context

London 30% Milan 30% Slovenia 40% Hungary 40% Slavica Olujic Klapcic ×250% Tonci Glavina 60% Europe ×370% Croatia ×790% Zagreb ×790%

Keywords

christmas markets 100% tourism 90% zagreb 80% croatia 80% zagreb advent 70% year-round tourism 70% economic boost 60% festive ground 50% seasonal staples 40%