ElevenLabs CEO says AI audio models will be ‘commoditized’ over time

TechCrunchCenterEN 2 min read 100% complete by Sarah PerezOctober 29, 2025 at 05:59 PM

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At TechCrunch Disrupt 2025, ElevenLabs CEO Mati Staniszewski discussed the future of AI audio models. He stated that while his company continues to address current challenges in model architecture for the next one to two years, these models will eventually become commoditized over time. Despite this trend, Staniszewski noted that differences in voice and language quality might persist initially. When questioned about ElevenLabs' focus on building models despite their future commoditization, he explained that developing high-quality AI voices remains crucial today. He also mentioned the rise of multi-modal approaches, combining audio with video or large language models (LLMs) for more integrated conversational experiences.

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TechCrunch Disrupt 2025 70% Mati Staniszewski ×390% ElevenLabs ×4100%

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ai audio 90% commoditized 80% elevenlabs 70% model architecture 60% ai voices 50% multi-modal approaches 50% llms 40%

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