Scottish whisky market slides into supply glut amid falling sales and US tariffs

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The Scottish whisky market is experiencing a supply glut due to declining global sales and US tariffs. Scotch sales have fallen for three consecutive years, with a 3% drop in the first half of 2025. US tariffs, despite a recent trade deal, continue to cost the industry an estimated £4 million per week, impacting sales and jobs. Major producers like Diageo are scaling back production, pausing operations at some distilleries and reconsidering investments. A broader decline in alcohol consumption is also contributing to the downturn, with US sales, the largest market, falling 6% in the first nine months of 2025.
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