Diageo

Diageo is a British multinational beverage alcohol company and the world's largest spirits producer. It owns brands like Guinness, Johnnie Walker, Smirnoff, Captain Morgan, and Crown Royal. Diageo is currently newsworthy due to several factors: a dispute between Canadian provinces over the relocation of a Crown Royal bottling plant, potential sale of its Chinese assets to streamline its portfolio, challenges in the Scottish whisky market due to US tariffs and declining sales, and the UK's new trade deal with South Korea which impacts Guinness exports. These events highlight Diageo's complex position in the global market, facing trade tensions, shifting consumer demand, and strategic decisions regarding its international operations. The company's actions and the external pressures it faces reflect broader trends in the global alcohol industry.