Why the Right Is Boycotting Havaianas Flip-Flops

New York Times - WorldCenter-LeftEN 4 min read 100% complete by Ana IonovaDecember 25, 2025 at 11:02 AM

AI Summary

long article 4 min

Havaianas, a popular Brazilian flip-flop brand, is facing a boycott from the country's right-wing political figures. The controversy began with a new holiday campaign featuring actress Fernanda Torres, a progressive icon, who playfully urged Brazilians not to start the New Year "on the right foot." Prominent conservatives, including the sons of former President Jair Bolsonaro, interpreted the campaign as a political message against their movement. Eduardo Bolsonaro called for a boycott of Havaianas on social media, leading to backlash from his allies. The boycott comes ahead of a momentous presidential election in Brazil.

Key Entities & Roles

Key Player Opposition Context

Eduardo Bolsonaro 50% Jair Bolsonaro ×260% Fernanda Torres ×370% Brazil ×580% Havaianas ×790%

Keywords

havaianas 100% flip-flops 90% boycott 80% political firestorm 70% right-wing 60% brazilian culture 60% brazil 50% fernanda torres 50% holiday campaign 40%

Sentiment Analysis

Neutral

Score: -0.10

Source Transparency

Source

New York Times - World

Political Lean

Center-Left (-0.30)

Far LeftCenterFar Right

Classification Confidence

90%

Geographic Perspective

Brazil

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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havaianas flip-flops boycott political firestorm right-wing brazilian culture brazil fernanda torres holiday campaign

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