A Chinese influencer gained more than a million followers in just two weeks by simply teaching people how to rent a home.His efforts earned widespread support and appreciation from Chinese netizens.The influencer, known as Gulumao, was born in the 1990s and is based in Xiamen, Fujian province, southern China.He went viral for offering simple, practical life-skill tutorials, becoming one of the fastest-growing creators on one major platform since the start of this year.A densely populated residential district in Beijing. The influencer provides tips on finding the right rental flat. Photo: ShutterstockOn February 26, he posted his first video, “Youth Study: How to Rent a Home”, which has since amassed over 4.6 million views.
SRCSouth China Morning Post
LANGEN
LEANCenter-Right
WORDS113
ENT5
TUE · 2026-03-31 · 06:00 GMTBRIEF NSR-2026-0331-44598
NSR-2026-0331-44598News Report·EN·Human Interest
China influencer amasses over 1 million followers in 2 weeks by sharing how to rent a home tips
Chinese influencer Gulumao, born in the 1990s and based in Xiamen, China, rapidly gained over one million followers in two weeks by sharing practical tips on how to rent a home. He started posting videos on February 26th, with his first video, "Youth Study: How to Rent a Home," amassing over 4.6 million views.
Yating YangSouth China Morning PostFiled 2026-03-31 · 06:00 GMTLean · Center-RightRead · 1 min
South China Morning PostFIG 01
Reading time
1min
Word count
113words
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0cited
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5entities
Quality score
100%
§ 01
Briefing Summary
AI-generatedNEWSAR · AI
Chinese influencer Gulumao, born in the 1990s and based in Xiamen, China, rapidly gained over one million followers in two weeks by sharing practical tips on how to rent a home. He started posting videos on February 26th, with his first video, "Youth Study: How to Rent a Home," amassing over 4.6 million views. Gulumao's simple, life-skill tutorials resonated with Chinese netizens, making him one of the fastest-growing creators on a major platform since the beginning of the year. His content focuses on helping people navigate the often-challenging process of finding suitable rental properties. His efforts have earned widespread support and appreciation.
Confidence 0.85Claims 5Entities 5
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Article analysis
Model · rule-basedFraming
Human Interest
Economic Impact
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
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Sources cited
0
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§ 03
Key claims
5 extracted01
The video has since amassed over 4.6 million views.
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1.00
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On February 26, he posted his first video, “Youth Study: How to Rent a Home”.
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Confidence
1.00
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The influencer, known as Gulumao, was born in the 1990s and is based in Xiamen, Fujian province, southern China.
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Confidence
1.00
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A Chinese influencer gained more than a million followers in just two weeks.
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Confidence
1.00
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He went viral for offering simple, practical life-skill tutorials.
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Confidence
0.90
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Full report
1 min read · 113 words§ 05
Entities
5 identifiedKey playerOppositionContextPositiveNeutralNegative
People1
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Keywords & salience
7 termsrenting a home
1.00
influencer
0.90
china
0.70
gulumao
0.60
social media
0.60
life skills
0.50
tutorials
0.40
§ 07
Topic connections
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