Help UK ceramics industry or ‘lose piece of national identity’, government told

AI Summary
A report by unions and the Green Alliance is urging the UK government to provide assistance to the struggling ceramics industry, particularly potteries in Staffordshire. The industry, which supports 20,000 jobs, faces immense pressure from high energy costs, cheap imports, and underinvestment, leading to job losses. Advocates warn that inaction could result in the loss of a vital part of Britain's national identity and strategic capabilities. They are calling for government action on gas pricing, reduced red tape, and targeted support for modernization and decarbonization. While the government acknowledges the challenges and cites existing support measures, the report argues that more urgent and comprehensive action is needed to prevent the industry's collapse.
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