Ban on TV junk food advertising before 9pm comes into force in UK

The Guardian - World NewsCenter-LeftEN 2 min read 100% complete by Mark SweneyJanuary 5, 2026 at 06:00 AM

AI Summary

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A UK ban on advertising foods high in fat, sugar, and salt (HFSS) on TV before 9 pm and online has taken effect to combat childhood obesity. Enforced by the Advertising Standards Authority (ASA), the rules prohibit advertising of 13 categories of HFSS products. While the advertising industry has voluntarily adhered to the rules since October, some perceive loopholes, such as allowing brand advertising for junk food companies as long as specific products aren't shown. Health campaigners express concern that this and other exceptions may weaken the ban's impact, and they advocate for a complete ban on junk food advertising targeting children. The Food Foundation reports that food companies have already shifted ad spending to other media.

Key Entities & Roles

Key Player Opposition Context

McDonald's 50% Cadbury ×260% Advertising Standards Authority 70% Anna Taylor ×270% Food Foundation ×280% UK 90%

Keywords

junk food advertising 100% childhood obesity 80% advertising ban 70% tv advertising 60% advertising standards authority 50% online advertising 50% brand advertising 40% food industry 40%