Government lacks emotional link with voters, cabinet ministers warned
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The UK government is facing challenges in connecting with voters, according to a recent cabinet meeting. Keir Starmer's chief of staff, Morgan McSweeney, warned ministers about a perceived "deficit in emotion" and the need to regain voter trust through emotion, empathy, and evidence. The Prime Minister urged the cabinet to ignore poor poll ratings and prepare to compete with Nigel Farage's Reform UK party. Strategists are studying successful re-elections of centre-left governments in other countries, focusing on the cost of living as a key issue. However, the government's efforts to highlight domestic issues have been overshadowed by international events, such as Donald Trump's actions in Venezuela and Greenland. Recent polls show the Conservative party behind Reform UK, with Labour at a low 17%.
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