Morgan McSweeney

Morgan McSweeney is Keir Starmer's chief of staff. He is newsworthy because he reportedly warned cabinet ministers that the government lacks an emotional connection with voters, during a meeting where the Prime Minister emphasized the need to fight against Nigel Farage's Reform UK party. This highlights the Labour party's perspective on the current political landscape and their strategy for gaining voter support. His reported warning underscores the Labour party's assessment of the government's weaknesses and their focus on addressing the emotional needs of voters. McSweeney's role as Starmer's chief of staff positions him as a key figure in shaping Labour's strategy and messaging.