Tencent moves to rein in AI content flood on WeChat with stricter rules

Tencent's WeChat has implemented stricter content governance rules to curb the rise of AI-generated content. The updated policy, announced on Thursday, prohibits official and service accounts from using AI, scripts, or other automated methods to replace human involvement in content creation and distribution. This move comes in response to a surge in technologies capable of automating content production. WeChat, known as Weixin in mainland China, aims to combat the spread of speculative and low-effort content on its platform. The new rules seek to ensure more authentic and human-generated content within the super app's ecosystem.