Supermarkets could help UK shoppers eat more sustainable local fish – study

A University of East Anglia study reveals that UK seafood consumption has declined by 25% in the last decade, with most consumers not meeting the recommended two portions of fish per week. The research highlights a reliance on the "big five" imported seafoods (cod, haddock, tuna, salmon, and prawns) despite the availability of sustainable, nutritious, locally caught fish like sardines and anchovies. This imbalance increases carbon emissions, makes the UK vulnerable to global supply chains, and limits dietary diversity. Researchers suggest supermarkets could play a key role in encouraging consumers to choose local, sustainable options through promotions and recipe ideas. The study emphasizes the potential to improve national health and support local economies by promoting the consumption of UK-sourced fish.

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