Tesco aiming for bumper 2026 after best Christmas market share in decade
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Tesco aims to further increase its grocery market share in 2026 after achieving its best Christmas market share in a decade, driven by strong fresh food and own-label sales. Despite gaining market share from struggling competitor Asda, Tesco's shares fell due to third-quarter sales figures that analysts considered below expectations across the UK, Ireland, Central Europe, and its Booker wholesale chain. CEO Ken Murphy attributed the slight sales slowdown to efforts to maintain lower prices, expecting annual profits to reach £3.1 billion. While price competition intensifies with Asda's recent price cuts, Tesco believes it can continue gaining market share by strategically responding to competitor actions and maintaining lower inflation for consumers.
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