Worldpanel by Numerator

Worldpanel by Numerator is a market research firm that tracks consumer behavior and provides data on market share, particularly within the grocery sector in the UK. They are newsworthy because their data is frequently cited in articles analyzing retail trends, consumer spending habits, and the performance of major supermarkets. Recent articles highlight their data on grocery inflation, shifting market share among supermarkets (Tesco gaining, Asda and Co-op losing), the rise of discounters like Aldi and Lidl, and changing consumer preferences (e.g., increased fruit and yogurt purchases, decreased nitrite-cured bacon demand). Their data provides valuable insights into the current state of the UK retail market, making them a key source for understanding consumer behavior and the competitive landscape.