‘It’s younger people seeking some sort of spirituality’: The rise of UK Bible sales

The Guardian - World NewsEN 4 min read 100% complete by Sinéad CampbellJanuary 10, 2026 at 12:44 PM

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long article 4 min

UK Bible sales reached a record high in 2025, increasing by 134% since 2019, according to industry research by SPCK Group analyzing Nielsen BookScan data. This surge in sales, totaling £6.3 million last year, has prompted booksellers and scholars to investigate the reasons behind the renewed interest. Many believe younger individuals, often without prior religious background, are seeking spirituality and a better understanding of the world. Some booksellers suggest that online personalities, such as Jordan Peterson, are influencing young people to explore religious texts like the Bible. The English Standard Version was the bestselling translation. Religion is also one of the fastest growing nonfiction genres, with sales increasing by 11% in 2025.

Key Entities & Roles

Key Player Opposition Context

Westminster Abbey 40% Buckinghamshire 40% Nielsen BookScan 40% SPCK Group 50% Church House bookshop 50% St Andrews bookshop 50% Aude Pasquier 60% Steve Barnet ×270% Jordan Peterson ×380% United Kingdom ×390%

Keywords

bible sales 100% spirituality 90% younger people 80% religious texts 70% faith 60% social media influencers 60% jordan peterson 50% christian booksellers 50% religion 40%

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Positive

Score: 0.40

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The Guardian - World News

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90%

Geographic Perspective

United Kingdom

This article was automatically classified using rule-based analysis.

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bible sales spirituality younger people religious texts faith social media influencers jordan peterson christian booksellers religion

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