Futu Securities opens coffee shop in branch as it adapts to changing client ‘lifestyles’

Futu Securities is the latest non-food and beverage retailer to sell coffee and other drinks in one of its outlets in Hong Kong as the online stock brokerage adapts to its clients’ lifestyle, according to a spokesman.Futu Café was officially launched on Thursday at the Futu Store on Lee Garden Road, Causeway Bay, close to its flagship store on Russell Street. Cups of espresso, Americano and iced blue coconut water, among other drinks, are available between 7.30am and 7.30pm.The launch of the cafe “aims to integrate investment and financial management naturally into users’ everyday lifestyles,” a company spokesman said.“At the same time, we hope to express our appreciation for the continued support of our clients by offering coffee and beverages at preferential prices,” he added.Clients who use Futu’s app can purchase drinks for as low as HK$12 (US$1.53), while non-members need to pay HK$24, according to a menu displayed in the shop on Wednesday.The interior of the Futu Securities branch in Causeway Bay. Photo: Jonathan WongJapanese fashion retailer Uniqlo as well as Longbridge, another online brokerage firm, have also launched their own cafes in their outlets.