Gen Z leads birdwatching boom as more Britons reach for the binoculars
Birdwatching is experiencing a significant boom in Britain, particularly among Generation Z, making it the second fastest-growing hobby for this age group. Research by Fifty5Blue, published by the RSPB, indicates a 1,088% increase in regular birdwatchers aged 16-29 since 2018, with nearly 750,000 now participating.

Briefing Summary
AI-generatedBirdwatching is experiencing a significant boom in Britain, particularly among Generation Z, making it the second fastest-growing hobby for this age group. Research by Fifty5Blue, published by the RSPB, indicates a 1,088% increase in regular birdwatchers aged 16-29 since 2018, with nearly 750,000 now participating. Overall birdwatching has grown by 47% across all generations in the past eight years. Young participants cite peace, reconnection with nature, and social media sharing as reasons for their engagement. The RSPB highlights that birdwatching is an accessible activity for everyone, promoting outdoor activity and well-being. This trend coincides with the lead-up to International Dawn Chorus Day, encouraging people to experience the peak of birdsong.
Article analysis
Model · rule-basedKey claims
5 extractedRegular birdwatching has increased by 47% overall across all generations over the past eight years.
Almost 750,000 gen Zers in Britain regularly enjoy watching birds, representing a 1,088% increase since 2018.
Birdwatching is the second fastest growing hobby for generation Z after jewellery making, according to a multiyear study of more than 24,000 people.
Hearing birdsong, especially during the dawn chorus, can produce more serotonin and improve human well-being.
Watching birds may slow age-related cognitive decline.