Why are modern Chinese audiences shying away from dubbed films?

Modern Chinese audiences are increasingly shying away from dubbed films, a trend highlighted at a Shanghai premiere of a Chinese-dubbed classic. Veteran dubbing artist Qiao Zhen expressed concern over the declining popularity of dubbed versions, noting that many viewers now prefer original language films. This shift suggests a growing disinterest in translated and dubbed content among contemporary audiences. The premiere, attended by nostalgia-seeking fans, saw a positive reception to the dubbed film, yet the broader trend indicates a challenge for the dubbing profession. The reasons behind this preference for original language films are not explicitly detailed in this excerpt but are implied to be a significant factor in the perceived "low point" of the dubbing industry.