NEWSAR
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SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS755
ENT8
TUE · 2026-05-05 · 15:00 GMTBRIEF NSR-2026-0505-73928
News/Philip Morris uses secret Senate hearing to warn illegal tob…
NSR-2026-0505-73928News Report·EN·Economic Impact

Philip Morris uses secret Senate hearing to warn illegal tobacco in Australia could wipe out legal trade by 2030

Philip Morris International (PMI) recently testified in a secret Senate hearing, warning that illegal tobacco sales in Australia could eliminate the legal market by 2030. The company claimed that multinational manufacturers might withdraw from the Australian market due to declining legal sales, attributing this to the significant rise in illicit tobacco, which now constitutes 50-60% of the market.

Tom McIlroy and Nino BucciThe Guardian - World NewsFiled 2026-05-05 · 15:00 GMTLean · Center-LeftRead · 4 min
Philip Morris uses secret Senate hearing to warn illegal tobacco in Australia could wipe out legal trade by 2030
The Guardian - World NewsFIG 01
Reading time
4min
Word count
755words
Sources cited
4cited
Entities identified
8entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

Philip Morris International (PMI) recently testified in a secret Senate hearing, warning that illegal tobacco sales in Australia could eliminate the legal market by 2030. The company claimed that multinational manufacturers might withdraw from the Australian market due to declining legal sales, attributing this to the significant rise in illicit tobacco, which now constitutes 50-60% of the market. PMI reportedly advocated for lower tobacco excise taxes to combat this issue. Critics, including anti-smoking campaigners and the Greens, have condemned the closed-door session, citing a breach of World Health Organization protocols that emphasize transparency in tobacco industry dealings. The hearing took place in Canberra on Monday.

Confidence 0.90Sources 4Claims 5Entities 8
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Article analysis

Model · rule-based
Framing
Economic Impact
Public Health
Tone
Mixed Tone
AI-assessed
CalmNeutralAlarmist
Factuality
0.70 / 1.00
Factual
LowHigh
Sources cited
4
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

The value of illegal tobacco sales in Australia is worth as much as $6.9bn.

statisticfederal government’s illicit tobacco and e-cigarette commissioner
Confidence
0.90
02

Illegal tobacco sales account for between 50% and 60% of the Australian tobacco market today.

statisticfederal government’s illicit tobacco and e-cigarette commissioner
Confidence
0.90
03

Philip Morris argued that lowering federal tobacco excise would undercut illegal market operators.

factualPhilip Morris
Confidence
0.80
04

Philip Morris warned that illegal tobacco in Australia could wipe out the legal trade by 2030.

predictionPhilip Morris
Confidence
0.80
05

Critics state Philip Morris has ‘no interest in public health or safety’.

quotecritics
Confidence
0.70
§ 04

Full report

4 min read · 755 words
In a secret Senate hearing Philip Morris warned some multinational manufacturers could exit the Australian market due to declining legal sales. Photograph: Peter Dazeley/Getty Images View image in fullscreen In a secret Senate hearing Philip Morris warned some multinational manufacturers could exit the Australian market due to declining legal sales. Photograph: Peter Dazeley/Getty Images Philip Morris uses secret Senate hearing to warn illegal tobacco in Australia could wipe out legal trade by 2030 Company pushes for lower excise and claims threats warrant secrecy, while critics say it has ‘no interest in public health or safety’ Get our breaking news email, free app or daily news podcast Tobacco giant Philip Morris told a secret Senate hearing that soaring trade in illegal cigarettes would wipe out legal products in Australia as soon as 2030, claiming executives’ identities should be kept secret because of threats from organised crime. Labor criticised Coalition MPs for allowing the company to give evidence to an inquiry on illegal tobacco in a closed-door session in Canberra on Monday, ending more than 15 years of precedent under a World Health Organization (WHO) agreement. Australia is a signatory to the WHO framework convention on tobacco control, which is designed to stop interference in public health policy from cigarette manufacturers. It calls for transparency around evidence from tobacco companies when required in decision-making. Guardian Australia can reveal the evidence – delivered in a private “in camera” session – included dire warnings about the rise of illegal and unregulated tobacco products and the risk that some multinational manufacturers could exit the Australian market due to declining legal sales. The federal government’s illicit tobacco and e-cigarette commissioner has told the inquiry that illegal tobacco sales account for between 50% and 60% of the Australian tobacco market today. Those sales are worth as much as $6.9bn. Executives are understood to have argued lowering federal tobacco excise would undercut hidden market operators. Anti-smoking campaigners, the Greens and the federal government all criticised the committee chair and South Australian Liberal senator, Leah Blyth, for facilitating the private hearing this week. The company made a public submission to the inquiry but was not included on published programs. Efforts by Guardian Australia to seek responses about the hearing went unanswered. It emerged on Tuesday that Philip Morris employees gave evidence “in camera” to a NSW parliamentary inquiry into the illegal tobacco trade in February. A transcript of that hearing shows three unnamed witnesses employed by the company answered questions in the inquiry chaired by Shooters, Fishers and Farmers party member Robert Borsak. The federal customs minister, Julian Hill, said tobacco manufacturers had failed to answer questions from the government’s illicit tobacco commissioner about commercial data and supply chains. “Big tobacco has been caught out globally over decades for selling their surplus production into illegal markets on the side, and Australians deserve transparency and proof that big tobacco are not complicit in illicit tobacco in our country,” he said on Tuesday. “Australia will not get into a bidding war with organised crime on the price of tobacco or surrender our health policy.” The health minister, Mark Butler, wrote to Blyth and other MPs ahead of this week’s hearing, reminding them of the WHO guidance agreement and health department guidance on engagement with tobacco manufacturers. He urged MPs from all parties to stick to the WHO agreement, first signed by the Howard government in 2004. “We think, particularly if industry is giving evidence about ways in which public decisions will impact their profits, that they should be answerable for that evidence,” he said. The Cancer Council and the Australian Council on Smoking and Health were scathing on the secrecy. Heart Foundation chief medical adviser, Prof Garry Jennings, said the committee had “invited the enemy into the war room”. “Big tobacco will simply argue for a reduction in excise so it can sell more cigarettes legally,” he said. “It has no interest in public health or safety, which is what this nuanced discussion is about. But disappointingly, we have no way of knowing what they discussed with the committee.” He said the rise in illegal tobacco sales was concerning, and should be dealt with through better detection and enforcement. Lung Foundation Australia chief executive, Mark Brooke, said it was concerning the evidence had been heard in secret. “Our position is clear. We need stronger enforcement, tougher penalties, and decisive action to shut down illegal operators, not secrecy.” Explore more on these topics Health Smoking Philip Morris International Mark Butler Tobacco industry news Share Reuse this content
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Entities

8 identified
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Keywords & salience

9 terms
philip morris
1.00
illegal tobacco
1.00
australian market
0.90
senate hearing
0.80
legal trade
0.70
tobacco excise
0.60
public health
0.50
organised crime
0.40
who framework convention
0.40
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Topic connections

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