A Dubai chocolate-inspired dessert has taken S Korea by storm

BBC News - WorldCenterEN 2 min read 100% complete January 14, 2026 at 07:41 AM

AI Summary

medium article 2 min

A Dubai chocolate-inspired dessert, the "Dubai chewy cookie," has become a viral sensation in South Korea since September 2023 after a celebrity endorsement. This Korean adaptation, featuring pistachio cream and knafeh shreds in a chocolate marshmallow, resembles a rice cake in texture. The dessert's popularity has led to shops selling out quickly, ingredient price surges, and even restaurants outside the bakery sector offering it. Convenience stores have sold millions of units, struggling to meet demand. The craze has spurred the creation of online stock trackers and purchase limits, with some consumers reporting counterfeit versions. Food critics attribute the cookie's success to its dense texture and visually appealing presentation, aligning with Korean food culture.

Key Entities & Roles

Key Player Opposition Context

The Korea Herald 50% Yonhap News 50% The Chosun Daily 50% Ive 60% CU 70% Jang Won-young 70% Dubai ×790% South Korea ×495%

Keywords

dubai chocolate 100% south korea 90% dessert craze 80% chewy cookie 80% pistachio cream 60% knafeh shreds 60% food trend 50% marshmallow 50% rice cake 40% ingredient prices 40%