NEWSAR
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SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS371
ENT12
FRI · 2026-05-08 · 09:30 GMTBRIEF NSR-2026-0508-74645
News/Pink hair and red herrings: viral quiz invites you to guess …
NSR-2026-0508-74645News Report·EN·Human Interest

Pink hair and red herrings: viral quiz invites you to guess politicians’ stripes from their photos

A viral online game, "Guess the Party," challenges players to identify politicians' party affiliations based solely on their photos. Created by Sam Hamill-Stewart, the game has seen over 3.9 million guesses from 134,000 players.

Jessica Elgot Deputy political editorThe Guardian - World NewsFiled 2026-05-08 · 09:30 GMTLean · Center-LeftRead · 2 min
Pink hair and red herrings: viral quiz invites you to guess politicians’ stripes from their photos
The Guardian - World NewsFIG 01
Reading time
2min
Word count
371words
Sources cited
1cited
Entities identified
12entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

A viral online game, "Guess the Party," challenges players to identify politicians' party affiliations based solely on their photos. Created by Sam Hamill-Stewart, the game has seen over 3.9 million guesses from 134,000 players. Statistics reveal that while Green and Reform candidates are the easiest to identify, Liberal Democrats are the most difficult. The game highlights that visual stereotypes are often misleading, with many candidates defying expectations, such as a Conservative candidate with purple hair or a Green candidate mistaken for Reform. This demonstrates the complexity of judging political leanings from appearance alone.

Confidence 0.90Sources 1Claims 5Entities 12
§ 02

Article analysis

Model · rule-based
Framing
Human Interest
Political Strategy
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
1
Limited
FewMany
§ 03

Key claims

5 extracted
01

Liberal Democrat candidates were the trickiest to identify, correctly guessed by only 15.2% of players.

statisticgame's statistics
Confidence
1.00
02

Green candidates are the easiest to identify in the game, guessed correctly by 37.5% of players.

statisticgame's statistics
Confidence
1.00
03

A viral politics game challenges players to guess local election candidates' party affiliations from their photos.

factual
Confidence
1.00
04

Laura Caroline Harrison (Conservative) with purple hair was often mistaken for a Green candidate.

factual
Confidence
0.90
05

Many candidates did not conform to stereotypes; for example, Martin Radbon (Green) was often mistaken for Reform.

factual
Confidence
0.90
§ 04

Full report

2 min read · 371 words
Is a bristly grey moustache a telltale sign of a Reform candidate? Is pink hair a giveaway for the Greens? Perhaps a sharp suit is the best telltale for the Tories – or spectacles and a rucksack for Labour?Players of a viral politics game have been finding out that it’s never that simple to judge the colour of a candidate’s rosette just by how they look. The game, invented by Sam Hamill-Stewart, challenges players to look at pictures of local election candidates and guess their party affiliation.The game, Guess the Party, was being shared across Westminster and among party activists on Thursday – and statistics show how hard it is to Guess the Party a candidate is standing for.More than 3.9m guesses had been taken by the time polls closed on Thursday night – by about 134,000 people.Before he launched the game, Hamill-Stewat removed some profiles that had a party logo in the background, sourcing the pictures from Democracy Club. A red tie can be a giveaway for Labour, but it can also be a red herring.According to the game’s statistics, Green candidates are the easiest to identify, guessed correctly by 37.5% of players, followed by Reform, on 35.4%. But Liberal Democrats were the trickiest – correctly guessed by just 15.2% of players.Some candidates had particularly high rates of correct guesses. Jacky Carr, a freelance theatre producer and artist standing in Broxborne, was guessed correctly as a Green candidate by 91.3% of players, and Alan John Outlaw, standing in Keighley East, was correctly guessed by 80.7% of players as a Reform candidate.But many candidates did not conform to stereotypes. Martin Radbon, the Green party candidate for Erith, was guessed correctly by only 1.7% of players – most believed he was standing for Reform. Laura Caroline Harrison, standing for the Conservatives, also confused players who might have been thrown by her distinctly non-conservative purple hair.She was identified as a Tory by only 2.5% of players, many of whom believed she was standing for the Greens.Colourful hair was a running theme of mistakes. Of the top five candidates incorrectly identified as Greens, four had pink, red or purple hair, but they were in fact standing for the Conservatives, Labour or the Liberal Democrats.
§ 05

Entities

12 identified
§ 06

Keywords & salience

9 terms
political affiliation
1.00
viral quiz
0.90
candidate appearance
0.80
stereotypes
0.70
political parties
0.60
guess the party
0.60
local election candidates
0.50
red herring
0.50
colourful hair
0.40
§ 07

Topic connections

Interactive graph
No topic relationship data available yet. This graph will appear once topic relationships have been computed.