Chinese smart cars set to control 20% of western European market by 2028: JPMorgan
JPMorgan forecasts that Chinese smart cars will capture 20% of the western European market by 2028, a significant increase from their current 10% share in 2025. This surge is driven by the accelerating pace of electrification in the region, creating an advantageous environment for Chinese original equipment manufacturers (OEMs) like BYD and Leapmotor.

Briefing Summary
AI-generatedJPMorgan forecasts that Chinese smart cars will capture 20% of the western European market by 2028, a significant increase from their current 10% share in 2025. This surge is driven by the accelerating pace of electrification in the region, creating an advantageous environment for Chinese original equipment manufacturers (OEMs) like BYD and Leapmotor. These companies are projected to deliver 2.5 million cars in western Europe in 2028, up from approximately 1 million in 2027. This growth is expected to come at the expense of local European carmakers, as Chinese OEMs gain market share across Europe, Asia, and Latin America.
Article analysis
Model · rule-basedKey claims
5 extractedInvestors should anticipate a continued 'zero-sum game' dynamic with Chinese OEMs winning share from foreign peers.
Chinese OEMs' product breadth becomes advantageous due to accelerating electrification in Europe.
Chinese carmakers are expected to deliver 2.5 million cars in western Europe in 2028, a 150% increase from 1 million units last year.
Chinese smart cars could control 20% of the western European market by 2028, according to JPMorgan.
Chinese cars represented 10% of total new car sales in western Europe in 2025.