'Look Mum, one point': Why does the UK keep getting Eurovision wrong?

Marmite musicNow, look, I'm all for taking a chance. If anything, our previous Eurovision entries played it too safe, pandering to a cliché of polished electro-pop. Sam was different. Eccentric and engaging, with the uncontainable energy of a shaken-up Coke bottle, he came up with a song that, for once, sounded uniquely British. "I have to applaud the BBC for the ambition," says Adrian Bradley of the Euro Trip podcast, which follows the competition's ups-and-downs."They took a risk on something that maybe people won't like, but which some people might pick up the phone and vote for.""I think it's a very interesting song in terms of production," agrees Satoshi, who represented Moldova at this year's contest. "The distortion on the voice, the synths that he uses. Everything has that British imprint - but I can definitely see that it's not everyone's cup of tea."