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BTS’ comeback concert sees South Korean city’s hotel prices soar by up to 10 times

South China Morning PostCenter-RightEN 1 min read 100% complete by The Korea TimesJanuary 17, 2026 at 04:35 AM
BTS’ comeback concert sees South Korean city’s hotel prices soar by up to 10 times
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AI Summary

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Hotel prices in Busan, South Korea, have surged dramatically, up to ten times their usual rates, due to the upcoming BTS comeback concert in June. The concert marks the group's first full-act performance since all members completed mandatory military service and is part of a world tour. Busan is the only South Korean city outside Seoul hosting the event, with shows scheduled for June 12th and 13th, the latter coinciding with BTS's debut anniversary and a homecoming for Busan-born members. High demand from both local and international fans, known as Army, has led to many hotels in popular tourist areas selling out quickly, with reports of price gouging and booking cancellations to resell rooms at inflated prices.

Key Entities & Roles

Key Player Opposition Context
Seoul 40% Gijang 40% Gwangalli 40% Haeundae 40% Army 50% Jungkook 60% Jimin 60% South Korea 80% Busan ×490% BTS ×5100%

Keywords

bts 100% hotel prices 90% busan 90% comeback concert 80% rip-off 60% price gouging 60% world tour 50% k-pop 50% tourism 40%

Sentiment Analysis

Negative
Score: -0.40

Source Transparency

Source
South China Morning Post
Political Lean
Center-Right (0.50)
Far LeftCenterFar Right
Classification Confidence
90%
Geographic Perspective
Busan

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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btshotel pricesbusancomeback concertrip-offprice gougingworld tourk-poptourism
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