Why is this teen fashion brand closing its fitting rooms?
Teen fashion brand Brandy Melville has closed its fitting rooms in some U.S. stores, sparking disappointment among young shoppers.

Briefing Summary
AI-generatedTeen fashion brand Brandy Melville has closed its fitting rooms in some U.S. stores, sparking disappointment among young shoppers. Customers expressed frustration on TikTok, noting the brand's "one size fits all" approach makes trying on clothes essential. Employees in New York City, Boston, and Austin stated the closures are a response to vandalism, specifically citing a TikTok trend where shoppers used chewing gum to tamper with fitting room curtains and walls. Employees have been observed dismantling fitting rooms in at least one U.S. location.
Article analysis
Model · rule-basedKey claims
5 extractedThere is a concern about a significant increase in returns due to the inability to try on clothes.
Shoppers are frustrated because they can no longer try on clothes before buying.
Brandy Melville is closing fitting rooms in some locations.
Employees were given little explanation for the fitting room closures.
The closure of fitting rooms is attributed to vandalism, specifically chewing gum being stuck to curtains and walls.