NEWSAR
Multi-perspective news intelligence
SRCThe Guardian - World News
LANGEN
LEANCenter-Left
WORDS638
ENT12
WED · 2026-06-10 · 05:00 GMTBRIEF NSR-2026-0610-83186
News/Most Makerfield voters say offensive posts would put them of…
NSR-2026-0610-83186News Report·EN·Political Strategy

Most Makerfield voters say offensive posts would put them off candidate, poll finds

A poll of 518 Makerfield voters, commissioned by 38 Degrees and conducted by Survation, found that 55% would be less likely to vote for a candidate who has posted offensive content online. The survey also revealed significant support for renationalizing water companies (nearly 75%), introducing a wealth tax on assets over £10 million (54%), and capping political donations (just over 50%).

Hannah Al-Othman North of England correspondentThe Guardian - World NewsFiled 2026-06-10 · 05:00 GMTLean · Center-LeftRead · 3 min
Most Makerfield voters say offensive posts would put them off candidate, poll finds
The Guardian - World NewsFIG 01
Reading time
3min
Word count
638words
Sources cited
3cited
Entities identified
12entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

A poll of 518 Makerfield voters, commissioned by 38 Degrees and conducted by Survation, found that 55% would be less likely to vote for a candidate who has posted offensive content online. The survey also revealed significant support for renationalizing water companies (nearly 75%), introducing a wealth tax on assets over £10 million (54%), and capping political donations (just over 50%). Voters also favored retaining key provisions of the Labour government's Employment Rights Act, including a cost-of-living minimum wage, paid bereavement leave for early pregnancy loss, and guaranteed sick pay from day one. The poll was conducted in the run-up to a byelection in the constituency.

Confidence 0.90Sources 3Claims 5Entities 12
§ 02

Article analysis

Model · rule-based
Framing
Political Strategy
Social Justice
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
3
Well sourced
FewMany
§ 03

Key claims

5 extracted
01

72% of Makerfield voters want to keep the provision of setting the minimum wage at a level that covers the cost of living.

statisticSurvation poll for 38 Degrees
Confidence
1.00
02

54% of Makerfield voters supported introducing a wealth tax on assets over £10m to fund public services.

statisticSurvation poll for 38 Degrees
Confidence
1.00
03

Nearly three-quarters of Makerfield residents surveyed (73%) wanted water companies to be returned to public ownership.

statisticSurvation poll for 38 Degrees
Confidence
1.00
04

Robert Kenyon, the Reform UK candidate, has been criticized for past online posts, including sexist remarks and homophobic slurs.

factualArticle
Confidence
1.00
05

A majority of voters in Makerfield (55%) say they would be less likely to vote for an election candidate if they have posted offensive content on social media.

statisticSurvation poll for 38 Degrees
Confidence
1.00
§ 04

Full report

3 min read · 638 words
A majority of voters in Makerfield say they would be less likely to vote for an election candidate if they have posted offensive content on social media, polling shows.The polling for the campaign group 38 Degrees, undertaken by Survation, asked 518 voters in the Makerfield constituency for their views on a range of issues, with 55% saying they would be less likely to vote for a politician who has posted offensive material online.By contrast, 31% said whether or not a politician had posted offensive content would not influence their vote, and 14% said they did not know.Robert Kenyon, the Reform UK candidate in the byelection on 18 June, has been criticised for past online posts, with the broadcaster Caroline Vorderman calling for him to apologise over “disgusting comments” he made about her.Kenyon’s other previous online comments have included him saying: “I’m sexist, sorry but I am,” referring to gay people as “poofs” and suggesting women had abortions so they could “shag anyone they want”.The Greater Manchester mayor, Andy Burnham, is fighting to retain the seat for Labour after the sitting MP Josh Simons stepped aside for him.The polling also found that nearly three-quarters of residents surveyed wanted water companies to be returned to public ownership, compared with just 13% who said they should remain in private hands.Additionally, 54% supported introducing a new “wealth tax” on assets over £10m to fund the NHS, schools and other public services, while 28% were opposed to new taxes on wealth.Just over half of those surveyed said there should be a cap on the maximum amount a person could donate to a political party or individual politician, while 38% said individuals should be free to donate as much as they chose.Damian Lyons Lowe, Survation’s chief executive, said: “Voters in Makerfield hold strong views on economic fairness and accountability, and those views cut across traditional party lines. The breadth of support for water renationalisation, a wealth tax and donation caps indicates that these are not fringe positions but mainstream concerns.”The Makerfield voters were also asked for their views on various measures in the Labour government’s Employment Rights Act, which was recently passed by parliament. The most popular measure among voters was setting the minimum wage at a level that covers the cost of living. Of those surveyed, 72% said they would want to keep the provision in place, compared with 12% who wanted it axed.The increased cost of living has been repeatedly raised by residents of the Greater Manchester constituency during the campaign.There was also strong support for giving families the right to paid bereavement leave after pregnancy loss before 24 weeks. Two-thirds said they would want to retain this, only 11% wanted to end it and 22% said they did not know.A majority (57%) said they would keep the guarantee that all workers get sick pay from the first day they are off ill, compared with 26% who wanted to get rid of it.However, opinion was more divided on banning “fire-and-rehire” – the practice where employers sack workers and then rehire them on lower pay or worse conditions – with 47% saying they would keep the ban in place and 42% saying they would remove it.Veronica Hawking, the campaigns director at 38 Degrees, said: “Makerfield is a microcosm for how many voters across the country are feeling right now. They are crying out for change and back big, bold moves to make our country fairer, build better public services and ease the cost of living for us all.“Returning water companies to public ownership, introducing a wealth tax to fund public services and capping political donations are all policies a majority of voters here support. With all eyes on this byelection, politicians of all parties, and in both Makerfield and beyond, should take note and be ready to fight fearlessly for change like this.”
§ 05

Entities

12 identified
§ 06

Keywords & salience

10 terms
offensive social media posts
1.00
voter opinion
0.90
election candidate
0.80
public ownership
0.70
wealth tax
0.70
political donations
0.60
makerfield
0.50
reform uk
0.40
cost of living
0.40
accountability
0.40
§ 07

Topic connections

Interactive graph
Network visualization showing 13 related topics
View Full Graph
Person Organization Location Event|Click node to navigate|Edge numbers = shared articles