‘A gaming success story’: how Warhammer became one of Britain’s biggest companies

The Guardian - World NewsCenter-LeftEN 4 min read 100% complete by Rachel HallJanuary 18, 2026 at 09:00 AM
‘A gaming success story’: how Warhammer became one of Britain’s biggest companies

AI Summary

long article 4 min

Games Workshop, the company behind the popular fantasy game Warhammer, has become a major British success story. Founded in 1975 as a mail-order board games company, it is now valued at £6 billion and a member of the FTSE 100. The company's success is attributed to the enduring appeal of tabletop gaming, a cultural shift making gaming mainstream, and the hobby aspect of Warhammer, which includes model building, painting, and community engagement. Games Workshop has experienced significant revenue growth due to worldwide demand for its plastic models. The company's retail locations offer expert advice and hands-on experiences, fostering a strong community among players.

Keywords

warhammer 100% games workshop 90% tabletop gaming 80% miniature models 70% fantasy game 60% gaming industry 50% high street 40% ian livingstone 40%

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Very Positive
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Source
The Guardian - World News
Political Lean
Center-Left (-0.40)
Far LeftCenterFar Right
Classification Confidence
90%
Geographic Perspective
United Kingdom

This article was automatically classified using rule-based analysis. The political bias score ranges from -1 (far left) to +1 (far right).

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