NEWSAR
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SRCSouth China Morning Post
LANGEN
LEANCenter-Right
WORDS196
ENT7
MON · 2026-01-19 · 00:00 GMTBRIEF NSR-2026-0119-8548
News/Southeast Asia’s young farmers dig in for the future in ‘cal…
NSR-2026-0119-8548News Report·EN·Human Interest

Southeast Asia’s young farmers dig in for the future in ‘call to return to the land’

Aizat Halim, a 31-year-old Malaysian, left a marketing career in Kuala Lumpur in 2020 to pursue farming, driven by market opportunities and a lifelong connection to the land. Despite graduating with marketing degrees from US and UK colleges, he started a pineapple farm on family land in Janda Baik.

Ushar DanieleSouth China Morning PostFiled 2026-01-19 · 00:00 GMTLean · Center-RightRead · 1 min
Southeast Asia’s young farmers dig in for the future in ‘call to return to the land’
South China Morning PostFIG 01
Reading time
1min
Word count
196words
Sources cited
1cited
Entities identified
7entities
Quality score
100%
§ 01

Briefing Summary

AI-generated
NEWSAR · AI

Aizat Halim, a 31-year-old Malaysian, left a marketing career in Kuala Lumpur in 2020 to pursue farming, driven by market opportunities and a lifelong connection to the land. Despite graduating with marketing degrees from US and UK colleges, he started a pineapple farm on family land in Janda Baik. He now manages six hectares across multiple states, cultivating various fruits like pineapples, durian, and mangosteen. His decision was influenced by the high demand for MD2 pineapples, a hybrid popular in urban areas. Halim's story exemplifies a growing trend of young people in Southeast Asia returning to agriculture.

Confidence 0.90Sources 1Claims 4Entities 7
§ 02

Article analysis

Model · rule-based
Framing
Human Interest
Economic Impact
Tone
Measured
AI-assessed
CalmNeutralAlarmist
Factuality
0.80 / 1.00
Factual
LowHigh
Sources cited
1
Limited
FewMany
§ 03

Key claims

4 extracted
01

He graduated in marketing from colleges in the US and the United Kingdom.

factualnull
Confidence
1.00
02

Farming was always his first career choice.

quoteAizat Halim
Confidence
1.00
03

Aizat Halim manages six hectares across Selangor, Kedah and Pahang.

factualnull
Confidence
1.00
04

Aizat Halim started a pineapple farm in 2020 after leaving a marketing job.

factualnull
Confidence
1.00
§ 04

Full report

1 min read · 196 words
A typical day for Aizat Halim begins at 5am, as he sets out on a drive to his fruit farm in Janda Baik, about 50km (30 miles) from his home in Malaysia’s capital Kuala Lumpur – a distance that reflects the gap between his current and former lives.Farming, the 31-year-old said, was always his first career choice, despite graduating in marketing from colleges in the US and the United Kingdom.In 2020, he started a pineapple farm on family land, leaving a cushy air-conditioned job as a marketing intern at the Malaysian Football League in Kuala Lumpur.Today, after buying more parcels of land himself, he manages six hectares (15 acres) across the neighbouring states of Selangor, Kedah and Pahang, cultivating pineapples, durian, mangosteen and rambutan.“Farming was never something completely foreign to me,” he said. “Growing up, I spent many weekends on the farm with my family. Being close to the land and nature always felt familiar and grounding.”Aizat Halim says farming has always been his first career choice. Photo: Ushar DanieleHis decision to enter agriculture post-pandemic was driven by market opportunity, particularly demand for MD2 pineapples, a hybrid popular in city cafes and restaurants for its sweetness.
§ 05

Entities

7 identified
§ 06

Keywords & salience

10 terms
farming
1.00
young farmers
0.90
agriculture
0.80
aizat halim
0.80
southeast asia
0.70
pineapple farm
0.70
md2 pineapples
0.60
return to the land
0.60
market opportunity
0.60
kuala lumpur
0.50
§ 07

Topic connections

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