Southeast Asia’s young farmers dig in for the future in ‘call to return to the land’
Aizat Halim, a 31-year-old Malaysian, left a marketing career in Kuala Lumpur in 2020 to pursue farming, driven by market opportunities and a lifelong connection to the land. Despite graduating with marketing degrees from US and UK colleges, he started a pineapple farm on family land in Janda Baik.

Briefing Summary
AI-generatedAizat Halim, a 31-year-old Malaysian, left a marketing career in Kuala Lumpur in 2020 to pursue farming, driven by market opportunities and a lifelong connection to the land. Despite graduating with marketing degrees from US and UK colleges, he started a pineapple farm on family land in Janda Baik. He now manages six hectares across multiple states, cultivating various fruits like pineapples, durian, and mangosteen. His decision was influenced by the high demand for MD2 pineapples, a hybrid popular in urban areas. Halim's story exemplifies a growing trend of young people in Southeast Asia returning to agriculture.
Article analysis
Model · rule-basedKey claims
4 extractedHe graduated in marketing from colleges in the US and the United Kingdom.
Farming was always his first career choice.
Aizat Halim manages six hectares across Selangor, Kedah and Pahang.
Aizat Halim started a pineapple farm in 2020 after leaving a marketing job.